A small business must have big ideas for marketing success. Growth is often a function of increased recognition of a brand, an increased awareness of products or services. Word of mouth and referrals are terrific. They are the rewards of excellent customer service and customer satisfaction. Another, and often more difficult task, is reaching people who have had no previous contact, no awareness of the small business’ goods and services.
In the current era, social media is a widely used method of gaining brand recognition and increasing awareness. Localization is the key, and social media have become sufficiently sophisticated as to offer geographic targeting for ad placements. Pamphlets in various forms of printed media can reinforce visual recognition gained in online advertising. Printed pamphlets are a traditional method, but the same principle applies to downloads. One can print an advert offline and would be more likely to do so if it involved a price point or specific package of goods or services. This combines a pamphlet with an online presence; essentially a website becomes a distribution point for a pamphlet or brochure.
Pamphlet delivery is a method that has a potential to work well along with all other marketing approaches. Pamphlet delivery can put a business name on the doorstep of every residence in a defined geographic market. Pamphlet delivery is portable, a method that covers events and other notable gatherings with an appropriate demographic. For example, one can saturate an area with pamphlets to coincide with conventions, conferences, a fair, or festival, or series of music concerts. There is an assurance of increased visual recognition and that the target group receives a focused effort.
Blogging is a method of putting a brand into the news stream. Blogging can connect a business to news events or other trending information, events, or occurrences. Blogging can be neutral and yet create an association with an issue or viewpoint. For example, a business blog posting based on news about hungry children can create an association of compassion and concern for public welfare. If the business also were food services, then there would be a vertical depth to the association of fighting hunger.
With any advertising approach, the basics such as pamphlet delivery can create synergy. People can encounter the brand, or visual recognition, in more than one place. This positive situation can spur measurable amounts of growth.