These are not my original thoughts, but they are a great list of questions if you’re interested in providing a service (a blog, a business, consulting – basically any service you can think of):
- What needs do people have that I can fulfill?
- What trend or trends are present here?
- What opportunities do they present?
- What are the current gaps in the marketplace?
- What is the insight that can lead me to create greater value in this segment?
- How can I leverage what I know about this category or industry that makes sense for my [work] and my brand name?
- How can I test the efficacy of my idea?
These ideas came from Thomas Edison, inventor of a couple things (!), and they are remarkably applicable 100 years after he said them. I am trying to apply these ideas to my thought process about future work after my current career winds down.
What really kills me – and this happens more and more often – is how much inspirational and quite frankly useful stuff has already been written. So much of what’s written about inspiration, getting rich, etc. has already been covered better and earlier. Even what I’m trying to write about has probably been covered better by people like Ben Franklin already. It’s amazing how “The Secret” is not really a secret – it’s there and it’s available, we (and I include myself) just don’t take advantage of it.
The simplest, most straightforward ideas are right there.. You don’t need to buy anything. You don’t need to attend a seminar. It’s all free already – the concepts behind wealth and health and happiness. Don’t buy another self-help book, just hit the Internet. In 10 years it will all be monetized and privatized, but right now it’s the biggest treasure trove of free information the world has ever seen…
(photo credit by ishrona)