Monthly Archives: October 2013

How to Buy a Laptop

A desktop computer has its benefits, but if portability is what you want, then a laptop is a better choice. However, with so many laptops on the market, it can be difficult to make a well-informed choice. Here are a few things you should consider when buying one.


Many people these days want to carry their laptops around with them, so size is an important consideration. Fortunately, unlike the laptops of yesterday, most of today’s models are much thinner and lighter thanks to technological advances. However, keep in mind that the thinner and smaller it is, the less power it will have. Because of the small space, processor speed is limited due to heat issues.


No matter how conveniently sized your laptop is, it’s not much help if it takes forever to load programs and lags during use. If you want to use your laptop for gaming, watching videos or using processor-intensive applications, you’re going to need more speed. Most laptops today feature dual-core processors at or approaching 2.4GHz, which is as fast as many older desktop PCs.


Storage capacity is another issue that, if not properly considered, can severely limit the usefulness of a laptop. If you intend to use the machine for work, or of you’re an avid audiophile or photographer, more storage is better. A good starting point for storage is 120GB, which will hold a lot of files before running out of space.


Obviously, you should only buy a laptop you can afford. All of the speed and storage in the world isn’t worth anything if it’s out of your price range. Fortunately, there are ways to get a better laptop for less. Keep an eye out for a good laptop sale, buy one used or, if you’re mechanically inclined, you can build one yourself.


There are literally dozens of laptop manufacturers out there, and this is a critical factor to consider. You’ll generally spend more for a well-known brand, but it’s usually worth it. It’s often advised to steer clear of brands you haven’t heard of, even if they’re relatively inexpensive, just because you don’t know anything about the company’s reputation or the quality of their products.


Lastly, you should consider the operating system that comes installed on your prospective laptop. It’s a good idea to get something you’re already familiar with just to minimize frustration and make the machine more user-friendly. That said, if you don’t like the OS it came with, you can always install your own after purchase.

Alternative Marketing Methods for Your Small Business

A small business must have big ideas for marketing success. Growth is often a function of increased recognition of a brand, an increased awareness of products or services. Word of mouth and referrals are terrific. They are the rewards of excellent customer service and customer satisfaction. Another, and often more difficult task, is reaching people who have had no previous contact, no awareness of the small business’ goods and services.

In the current era, social media is a widely used method of gaining brand recognition and increasing awareness. Localization is the key, and social media have become sufficiently sophisticated as to offer geographic targeting for ad placements. Pamphlets in various forms of printed media can reinforce visual recognition gained in online advertising. Printed pamphlets are a traditional method, but the same principle applies to downloads. One can print an advert offline and would be more likely to do so if it involved a price point or specific package of goods or services. This combines a pamphlet with an online presence; essentially a website becomes a distribution point for a pamphlet or brochure.

Pamphlet delivery is a method that has a potential to work well along with all other marketing approaches. Pamphlet delivery can put a business name on the doorstep of every residence in a defined geographic market. Pamphlet delivery is portable, a method that covers events and other notable gatherings with an appropriate demographic. For example, one can saturate an area with pamphlets to coincide with conventions, conferences, a fair, or festival, or series of music concerts. There is an assurance of increased visual recognition and that the target group receives a focused effort.

Blogging is a method of putting a brand into the news stream. Blogging can connect a business to news events or other trending information, events, or occurrences. Blogging can be neutral and yet create an association with an issue or viewpoint. For example, a business blog posting based on news about hungry children can create an association of compassion and concern for public welfare. If the business also were food services, then there would be a vertical depth to the association of fighting hunger.

With any advertising approach, the basics such as pamphlet delivery can create synergy. People can encounter the brand, or visual recognition, in more than one place. This positive situation can spur measurable amounts of growth.

Basic Overview Of Email Marketing

There are many people who run companies but they do not take advantage of email marketing. This is usually because they do not know a whole lot about it. Continue to read on to find out what this type of marketing is, as well as how it works and why companies should be using it.

What Is Email Marketing

Email marketing is exactly how it sounds, it is a marketing campaign that is promoted via email. If you want to promote something or bring awareness to something, then you would send out information via email.

How Does It Work

First of all a business will need to build a list of email contacts, and this means that they will need an auto-responder. An auto-responder allows you to build a list, store it and then send out one email to all of the contacts on your list. Most auto-responders will allow you to create custom campaigns, which is exactly what you want. Once you have a list built and you have a campaign, such as an upcoming sale or a new product you are introducing, then simply send the email to every one your contact list.

There are a few different ways to build an email list, but one of the best ways companies can build a list is by offering their customers something in return for their email address. Usually most companies will offer their customers some sort of discount in exchange for their email address.

Why Companies Should Use It

There are many reasons why companies should use email marketing. One of the main reasons why is that this form of marketing is one of the most cost effective marketing techniques. It does not cost a lot of money to invest into an auto-responder, and the results of an email campaign can be amazing. Also, this particular type of marketing is a great way to spread the word about something, be it a new product or a current sale. Companies can also use email marketing to grow their presence online, as their customers may share emails from the company with their friends and families, and this means more money in the company’s pockets.

If you run a company and you are still not using email marketing, then now is the time to change that. By not using email marketing, it means you’re losing out on potential money.